4 Ways To Dominate Facebook Ads In 2022
Digital ads have become a crucial part of marketing strategies for most businesses across the globe. Facebook is one of the biggest platforms used for advertising. However, marketers worldwide are concerned with increasing advertising rates every day. With the startlingly high rates for ads, it is more crucial than ever to ensure that every dollar you spend gets a high return.
Here are some tips to help you ensure you get the best out of your Facebook Ads in 2022 and beyond!
Merge content marketing with your Facebook Ads strategy
The time when every marketing department could work alone and in different directions is long gone. In 2022, you need to combine your forces to get the best out of your money. It is essential to have great content for your ads on Facebook if you want to engage your target audience. With the increasing amount of content on the internet, customers are becoming more and more selective and will only watch your ads if they find them value-adding and exciting.
Prioritize video ads
If your Facebook ads strategy is more focused on images than videos, it is time to change it. Video marketing is becoming more popular by the minute. Video content is far more engaging and informative than texts or images, and has a high recall value. Therefore, try and apply an 80/20 rule to your Facebook ads strategies regarding video content.
Capture first-party data to overcome data restrictions
Having the correct data is crucial to know more about your target audience. However, the third-party data restrictions introduced by the government make it difficult to access that data. These restrictions frazzled even seasoned Facebook advertisers. However, you can overcome this problem easily by using first-party data.
The best way to gather first-party data is through lead generation forms, as interested customers will provide their data themselves. You can use Facebook Ad custom forms, as well as messenger bots and lead generation form links in your ads, to gather this information.
Use email to optimize ads
It would be foolish not to invest in Facebook ads in 2022. However, making it your sole mode of advertising or revenue generation is not advisable. With the increasing number of social media apps and innovative technologies, Facebook’s star may not shine so bright forever.
Therefore, using Facebook as a data source to build an email list is best. You can also use this email list to get more followers on Facebook. There are advanced software packages that can help you achieve that. This email list will also help you enhance your business prospects through email marketing.
About Funnel Driven LLC
If you are looking for a skilled and experienced digital marketing agency to help with your digital marketing efforts, we are it! We believe in providing business-oriented solutions to our customers and helping them thrive in their digital marketing journey. Our services include SEO, PPC, content marketing, social posting, and more. You can call us at 12086299216 or fill out our contact form to know more.
