2022's Ultimate Guide to Digital Marketing Basics 101
We live in a digital age where you cannot grow your business without digital marketing. The times when simply posting an ad in a newspaper was enough are long gone. It’s the time of digital platforms like social media, search engines, and emails. If you have just started digital marketing, and everything feels new and terrifying, you have come to the right place!
Here’s your guide to digital marketing basics to help you understand just what you are getting into.
What is digital marketing?
In a layperson's terms, digital marketing is anything you do online to promote your business or brand. It can be selling products online, generating leads, or getting more traffic to your website. Using digital marketing for business has become the norm today for various reasons, such as lower costs, better and faster results, enhanced reach, and more.
Does it work for every business?
The internet is where the audience is right now, so digital marketing does work for everyone. However, you need to target your audience correctly, using the right strategy and platform effectively for your business. You can research and do a competitor analysis to know which methods work best for your company.
What are the different types of digital marketing?
Before you create your business strategy, knowing the available options is essential. There are mainly seven types of digital marketing that you can use for your business-
- SEO: SEO is one of the oldest yet most effective forms of digital marketing. It provides a high return on investment and is greatly beneficial in the long term. It is about optimizing your website to rank high on search engines like Google and Yahoo.
- SEM/PPC: Search engine marketing is another way to get yourself featured on search engines in the form of paid ads. It is excellent for new businesses to appear on search engines until they can strengthen their SEO game. After that, it can be used to boost traffic and increase sales.
- Email marketing: It is one of the most ROI-driven digital marketing techniques today. Email marketing is a great way to educate your audience, make them aware of your brands and products, and drive traffic to your website. You can also create a list of your target audience through email marketing.
- Content marketing: Content is the string that holds together all your marketing strategies. Creating valuable and engaging content and pushing it on your social platforms is a great way to bring customers to you.
- SMM: SMM or social media marketing is where you use social platforms like Facebook. Instagram, Twitter, LinkedIn and others to grow your business. Social media can help you increase your brand awareness, generate leads, and sell your products.
- Affiliate marketing: Affiliate marketing is when you sell another business’ products through your affiliate links and get commissions.
- Mobile marketing: Mobile marketing is when you use mobile devices to target your customers through ads. They can be pop-up ads or in-app ads.
About Funnel Driven LLC
If you are looking for a skilled and experienced digital marketing agency to help with your digital marketing efforts, we are it! We believe in providing business-oriented solutions to our customers and helping them thrive in their digital marketing journey. Our services include SEO, PPC, content marketing, social posting, and more. You can call us at 12086299216 or fill out our contact form to know more.
